Safe way to process improvement profit

Safeway has about 1800 stores. They know that if they reduce the time to check out by one second per customer it will increase their profits by $1,000,000 per year. That is why they do a lot of R&D to streamline the checkout process.

I stopped by the Safeway in Dixon on the way home tonight and asked them about linking my Club Card to my checking account or Visa card. This is one of the process improvements that Safeway has added to speed up your checkout.

They said, "Sure, I think? Most of our customer's don't want that. There's a process and a lot of stuff to fill out. It takes a while to do it I think. Besides, our computer doesn't work so you'll have to go to Fairfield to use the card there."